Philip Morris International | Delivering a Smoke-Free Future Go to main content Scroll-up Delivering a Smoke-Free Future About us About us About us About us overview Our leadership team Culture & Diversity at PMI Corporate Governance Our views and standards Media center Our business Our business Our business Our business overview PMI's smoke-free products Preventing youth access Illicit trade prevention Suppliers FAQ Our progress Our progress Our progress our progress overview Our multicategory approach Voices of Change Our smoke-free vision Leaders of Change Projects with a heart Our science Our science Our science Our science overview Tobacco harm reduction Assessing our product health impacts All about: Smoke-free alternatives Investor Relations Investor Relations Investor Relations Investor relations Overview Events center FAQ Earnings Stock, dividends & bonds Contact Press releases & filings Sustainability Sustainability Sustainability Sustainability Overview Integrated Report News and Topics Sustainability Resources Case studies and market stories All Reports Careers Careers Careers Careers overview Equal pay Areas of work Job opportunities PMI Global Market search Algeria Australia Bulgaria Chile China Egypt Estonia Guatemala Hong Kong India Indonesia Jordan Latvia Lebanon Morocco New Zealand Panama Reunion Senegal Slovakia South Africa Taiwan Tunisia United Arab Emirates Venezuela Lithuania Argentina Brazil Colombia Ecuador Greece Malaysia Mexico Pakistan Peru Singapore Switzerland Trkiye Austria Croatia Cyprus Finland Hungary Norway Philippines Serbia Slovenia Sweden Vietnam Georgia Denmark Belgium Kazakhstan Poland Netherlands Costa Rica Dominican Republic Turkey - PMPS Turkey - PMTM United Kingdom Czech Republic Portugal Romania Ukraine Spain France Israel Italy Korea Germany Thailand Japan United States View All Back About us Our business Our progress Our science Investor Relations Sustainability Careers PMI Global PMI Global Market search Algeria Australia Bulgaria Chile China Egypt Estonia Guatemala Hong Kong India Indonesia Jordan Latvia Lebanon Morocco New Zealand Panama Reunion Senegal Slovakia South Africa Taiwan Tunisia United Arab Emirates Venezuela Lithuania Argentina Brazil Colombia Ecuador Greece Malaysia Mexico Pakistan Peru Singapore Switzerland Trkiye Austria Croatia Cyprus Finland Hungary Norway Philippines Serbia Slovenia Sweden Vietnam Georgia Denmark Belgium Kazakhstan Poland Netherlands Costa Rica Dominican Republic Turkey - PMPS Turkey - PMTM United Kingdom Czech Republic Portugal Romania Ukraine Spain France Israel Italy Korea Germany Thailand Japan United States About us About us overview Our leadership team Culture & Diversity at PMI Corporate Governance Our views and standards Media center Our business Our business overview PMI's smoke-free products Preventing youth access Illicit trade prevention Suppliers FAQ Our progress our progress overview Our multicategory approach Voices of Change Our smoke-free vision Leaders of Change Projects with a heart Our science Our science overview Tobacco harm reduction Assessing our product health impacts All about: Smoke-free alternatives Investor Relations Investor relations Overview Events center FAQ Earnings Stock, dividends & bonds Contact Press releases & filings Sustainability Sustainability Overview Integrated Report News and Topics Sustainability Resources Case studies and market stories All Reports Careers Careers overview Equal pay Areas of work Job opportunities Search input Market Africa Americas Asia - Pacific Europe Middle East Algeria Egypt La Reunion Morocco Senegal South Africa Argentina Brazil Canada Chile Colombia Costa Rica Dominican Republic Ecuador Guatemala Mexico Panama Peru Venezuela Australia China Georgia Hong Kong India Indonesia Japan Kazakhstan Korea Malaysia New Zealand Pakistan Philippines Singapore Taiwan Thailand Vietnam Austria Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Italy Latvia Lithuania Macedonia Netherlands Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Israel Jordan Lebanon Trkiye United Arab Emirates Watch our Q4 2025 and Full-Year results webcast Tune in to PMI's latest financial results on Friday. Find out when 0:59 Hide Transcript Show Transcript Interviewer asks: Ultimately, if your aim is to stop every smoker out there from smoking, why wouldn’t you just stop making cigarettes? Nevena Crljenko, Vice President, Public Affairs, Philip Morris International, replies: If Apple stopped producing iPhones today, would people stop using phones? The answer is no. The equivalent of that is if we stopped making cigarettes, a smoker goes tomorrow to the shop,  they’ll buy another brand, and we don't have to imagine scenarios:  We can look at the countries that actually banned tobacco. Bhutan did it several years ago, banned the use of cigarettes.  South Africa, in Covid-times, banned temporarily the sale of tobacco products and alcohol. What happened? The market was flooded with illicit products. So, if there is demand, there will be a supply,  and we believe it’s better to phase out cigarettes, obviously.  And if more people are switching to smoke-free products, obviously there’ll be less demand for cigarettes. Our progress Delivering a smoke-free future 2 min read Learn more We welcome tough questions - and provide straight answers Watch our Let's Talk video series Our progress toward a smoke-free future as of 2025 Q3 41 percent of PMI’s total global net revenues came from our smoke-free business¹. >41 million estimated total adult users of PMI’s smoke-free products². 100 markets where our smoke-free products are available, providing better alternatives for legal-age adults³. USD >14 billion invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008⁴.  Previous Next 1 As of September 30, 2025. 2 As of June 30, 2025. 3 As of October 2025. 4 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated October 21, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI,” “We,” “Our,” and “Us” refers to the entire Philip Morris International family of companies.   Our Science Cutting-edge research and technology Our Science What is tobacco harm reduction? Better alternatives exist for those adult smokers who would otherwise continue to smoke. Find out why harm reduction is so important. Read article The role of nicotine 3 min read Read article Our Science Assessing our product health impacts 3 min read Read more 1:13 Hide Transcript Show Transcript Interviewer says: There's a lot of confusion around smoke-free products. What are they? Are they really less harmful than cigarettes? And why are governments banning them completely? There's a lot to unpack, but let's begin with what a smoke-free product is. Nevena Crljenko, Vice President, Public Affairs, Philip Morris International, replies: Smoke-free products are very different products than cigarettes are. The most known tobacco product in the world. Cigarettes are lit and burned. And the smoker inhales the smoke. Smoke contains thousands of chemicals, many of which are harmful. Your body is exposed to them and over time it develops into the disease. So the first principle we developed was let's eliminate the burning process. We can eliminate the burning process by a couple of things. We can control the temperature in terms of how we heat tobacco but not burn it.  That's heated tobacco products.  We can heat the liquid which contains nicotine.  This is e-vapor product (e-cigarettes).  Or we can create oral products such as nicotine pouches,  which basically are not warmed at all. But the key component, irrespective of how different these products are, is that they do not contain the burning,  which is the main source of smoking-related diseases.   In the news Global dialogue on the future of human cognition in the age of AI A new Philip Morris International (PMI) white paper delves into why distinctively human abilities are emerging as the key differentiators in an age of human-machine collaboration. Read more PMI certified as Global Top Employer for the 10th year running Our continued excellence in a changing environment has again been recognized in 2026. Read more Survey shows strong public support for smoke-free products to help reduce smoking rates Philip Morris International-commissioned survey also highlights growing concerns about how public health decisions are made, with respondents calling for decision-makers to study the science behind smoke-free products. Read more Previous slide Next slide For all our latest news and views Subscribe to the PMI corporate newsletter Subscribe Subscribe to our newsletter Sign up for all the latest news and views    Our commitments The standards we uphold Our commitments Marketing standards It’s our responsibility to market our products responsibly. 2 min read Read article 0:53 Hide Transcript Show Transcript Gentle percussion music starts. Interviewer asks: So real-world evidence is showing us that these products can help lower the number of smoking-related diseases, but they’re still not risk-free. And as a huge multinational company, these products are in markets across the globe. What are you doing to stop underage use? Nevena Crljenko, Vice President, Public Affairs, Philip Morris International, replies: These products we produce are for adults only. We have very strict controls in terms of limiting the access of youth to these products. We develop our communication, which is clearly geared just to the adults. In all of our own retail channels, we have age verification to make sure that it’s just the adult person who has access to these products,  and we work with all our partners, such as distributors and the others, to follow the same principles. Music ends PMI’s Statement of Purpose 9 min read Good conversion practices for PMI’s smoke-free products 2 min read Watch: In the spotlight Loading video, please wait... Play Let's Talk with Nevena 7:08 to watch Loading video, please wait... Play Inaction has consequences 2:22 to watch Loading video, please wait... Play It's time to make smoking history 2:25 to watch Loading video, please wait... Play Tobacco harm reduction is central to the delivery of a smoke-free future 2:01 to watch Loading video, please wait... Play The difference between e-cigarettes and heated tobacco products 0:54 to watch Loading video, please wait... Play Why burning is the main problem 1:15 to watch Loading video, please wait... Play Nicotine explained 0:57 to watch Loading video, please wait... Play Why did you want to be a scientist? 1:46 to watch Loading video, please wait... Play Resiliency requires innovation, inclusion and trust in science 11:37 to watch Previous Next Leaders of Change PMI’s thought leaders share their insights and expertise Leaders of Change Businesspeople should think more like scientists, where failures present opportunities for solutions A life in science has taught me that knockbacks are a necessary step on the path to success, writes Dr Moira Gilchrist. 3 min read Read more Our leadership team Discover more Unleashing innovation through the transformative power of cross-generational collaboration 4 min read Only the consumer can make innovation a success 3 min read Read more Make history Develop your career at PMI Make history Make history with us Search our job opportunities Work with us Equal-salary certified 3 min read Culture & Diversity at PMI 00:19 Hide Transcript Show Transcript How we #MakeHistory by creating better choices Music starts. Elodie Ly, Lead Life Sciences Projects, Switzerland, talks to camera. Our team of more than 400 world-class scientists, engineers and technicians are constantly working towards offering current adult smokers a better choice than continuing to smoke cigarettes. Music ends Words appear on screen: Hashtag Make History Find out more at PMI.com.     Why invest in PMI? We are investing behind innovation and delivering sustainable growth from our leading smoke-free products, which are a much better choice than continued smoking. Error Something went wrong. Please, reload the content. Share Price PM (Common Stock) Investor Relations Latest news & press releases Media Center Error Something went wrong. Please, reload the content. This site is operated for the purpose of providing general information about us. The site is not operated for advertising or marketing purposes. The material on this site should not be regarded as an offer to sell, or a solicitation of an offer to buy, any product of PMI. 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