The Business of FashionSkip to main contentJoin BoF ProfessionalNewslettersNews & AnalysisData & AdvisoryCase StudiesJobsEventsPeopleCompaniesVisit BoF CareersSearchNews & AnalysisLatestProfessional ExclusivesThe News in BriefTopicsRetailLuxuryBeautySportsSustainabilityMarketingTechnologyGlobal MarketsFashion WeekWorkplace & TalentDirect-to-ConsumerMediaEntrepreneurshipFinancial MarketsChinaMoreNewslettersCase StudiesExecutive MemosMasterclassesSpecial EditionsOpinionsPodcastsVideoEventsThe State of FashionThe Brain of FashionCareersFind a JobPost a JobRead Careers AdviceCommunityBoF 500VOICESCompaniesSubscribeNewslettersBoF ProfessionalBoF CareersBoF InsightsBoF EventsAbout UsAbout UsWhat We DoOur JournalismWho We AreWork With UsImran AmedContact UsRetailLuxuryBeautySportsSustainabilityMarketingTechnologyGlobal MarketsFashion WeekWorkplace & TalentBusiness of FashionThe Business of FashionToday's Must-ReadTODAY'S MUST READCan Indie PR Scale Without Selling Out?Boutique communications agencies are increasingly winning major fashion accounts from industry incumbents. However, a sweeping wave of industry consolidation is forcing independent founders to choose between corporate backing and the rising cost of autonomy.LuxuryHermès Opens Bond Street Mega-BoutiqueThe ultra-luxurious ‘maison’ is a big bet on London’s enduring appeal for luxury shoppers, as the sector struggles to bounce back from a prolonged downturn.BeautyLegal or Not, the Peptide Boom Is HereTelemedicine is gearing up for a windfall if the FDA legalises peptides popular with wellness influencers, but long-run brand equity will depend on evidence and efficacy. MarketingExplainer: What Social Media Bans Mean for MarketersAs the UK joins countries like Australia and Malaysia in their efforts to curtail under-16 social media access, brands may need to rethink their marketing strategies.BeautyThe Struggle to Save Africa’s Shea Butter IndustryAfrican nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.The TikTok-Savvy Activewear Brands Stealing Market Share What Fashion Can Learn From Knicks Fever The Formula That Powered Pucci’s RevivalFor Some Brands, Pride Month Is Sexy AgainADVERTISEMENTWhat You Need to KnowUpdated about 4 hours agoLondon-based fashion talent Bianca Saunders has won the 2026 BFC/Vogue Designer Fashion Fund. A Paris court approved a request from Coperni for receivership protection, allowing the brand to continue to operate.Specialists in supply chain transparency and AI-powered video creation and marketing tools won LVMH’s Innovation Awards.Lululemon apologised after sparking a backlash with a yoga event on China’s Great Wall that featured a Japanese drum.Dolce & Gabbana is considering selling several Milan properties to free up cash.Hermès has opened a sprawling flagship on New Bond Street in a long-term bet on London's appeal for luxury shoppers.Former De Beers CEO Gareth Penny is the frontrunner to buy the company after the Iran war hampered other bidders.Partner ContentInside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator CommerceAs AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.Expert PerspectivesKnicks Fashion Fever Is Only Just Beginning The Kicks You Wearwith Mike SykesThe High-Profile Bets Kicking Off in MenswearThe Week Aheadwith Eric SylversWhat Fashion Can Learn From Knicks Fever This Week in Fashionwith Vikram Alexei KansaraThe World Cup Is a Milestone Moment for Recycled Polyester The Frayed Edgewith Shayeza WalidThe Formula That Powered Pucci’s RevivalHigh Marginwith Robert WilliamsDr. Muneeb Shah’s Remedy Is Ready for Primetime Full Coveragewith Priya RaoMore briefingsMost Popular1Hermès Opens Bond Street Mega-Boutique2What Fashion Can Learn From Knicks Fever 3How YSL Could Win the Designer Makeup Wars4The Formula That Powered Pucci’s Revival5The TikTok-Savvy Activewear Brands Stealing Market Share 6The Kids’ Beauty Craze Hits Bathtime7Dr. Muneeb Shah’s Remedy Is Ready for Primetime 8For Some Brands, Pride Month Is Sexy Again9Human Made Is Acquiring Undercover10Can Indie PR Scale Without Selling Out?Latest NewsCoperni Granted Court Approval to Continue Operating The decision from a Paris court will place the brand under receivership protection, Coperni president Arnaud Vaillant said.Fairly Made, Synthesia and Bluefish Win LVMH Innovation Awards Specialists in supply chain transparency, AI-powered video creation and marketing tools grabbed LVMH’s tech prizes, split into three categories this year.Bianca Saunders Wins the BFC/Vogue Designer Fashion Fund London-based fashion talent Bianca Saunders has been named the winner of the competitive 2026 fund.Pakistan to Abolish ‘Period Tax’ on Sanitary Products Pakistan’s finance minister said he intends to abolish an 18 percent sales tax on period products, in a victory for young campaigners who had taken the government to court over the charges.Deepica Mutyala’s Live Tinted Appoints New CEO  Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label.Lululemon Apologises After Japanese Drum Controversy at China Event The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.More newsExpert PerspectivesKnicks Fashion Fever Is Only Just Beginning The Kicks You Wearwith Mike SykesThe High-Profile Bets Kicking Off in MenswearThe Week Aheadwith Eric SylversWhat Fashion Can Learn From Knicks Fever This Week in Fashionwith Vikram Alexei KansaraThe World Cup Is a Milestone Moment for Recycled Polyester The Frayed Edgewith Shayeza WalidThe Formula That Powered Pucci’s RevivalHigh Marginwith Robert WilliamsDr. Muneeb Shah’s Remedy Is Ready for Primetime Full Coveragewith Priya RaoMore briefingsMost Popular1Hermès Opens Bond Street Mega-Boutique2What Fashion Can Learn From Knicks Fever 3How YSL Could Win the Designer Makeup Wars4The Formula That Powered Pucci’s Revival5The TikTok-Savvy Activewear Brands Stealing Market Share 6The Kids’ Beauty Craze Hits Bathtime7Dr. Muneeb Shah’s Remedy Is Ready for Primetime 8For Some Brands, Pride Month Is Sexy Again9Human Made Is Acquiring Undercover10Can Indie PR Scale Without Selling Out?Latest NewsCoperni Granted Court Approval to Continue Operating The decision from a Paris court will place the brand under receivership protection, Coperni president Arnaud Vaillant said.Fairly Made, Synthesia and Bluefish Win LVMH Innovation Awards Specialists in supply chain transparency, AI-powered video creation and marketing tools grabbed LVMH’s tech prizes, split into three categories this year.Bianca Saunders Wins the BFC/Vogue Designer Fashion Fund London-based fashion talent Bianca Saunders has been named the winner of the competitive 2026 fund.Pakistan to Abolish ‘Period Tax’ on Sanitary Products Pakistan’s finance minister said he intends to abolish an 18 percent sales tax on period products, in a victory for young campaigners who had taken the government to court over the charges.Deepica Mutyala’s Live Tinted Appoints New CEO  Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label.Lululemon Apologises After Japanese Drum Controversy at China Event The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.More newsMarketing in the Age of AIMarketing in the Age of AIAI has become part of the daily conversation — and daily practice — for fashion marketers, reshaping the entire marketing funnel, from audience targeting and ad placement to performance tracking and real-time optimisation.MarketingCase Study | The Fashion Marketer’s Guide to AIMarketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.CASE STUDYMarketing in the Age of AIAI has become part of the daily conversation — and daily practice — for fashion marketers, reshaping the entire marketing funnel, from audience targeting and ad placement to performance tracking and real-time optimisation.MarketingWhy Some AI Ads Flourish and Others FailMarketingWorkplace & TalentWork in Marketing? AI Just Rewrote Your Job SpecWorkplace & TalentMarketingHow AI Shopping Agents Are Reshaping Fashion’s Ad EconomyMarketingThe Business of BeautyIn-depth analysis, news and advice for beauty and wellness professionals around the world.Deepica Mutyala’s Live Tinted Appoints New CEO Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label.The Struggle to Save Africa’s Shea Butter IndustryAfrican nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.AnalysisHow YSL Could Win the Designer Makeup WarsAnalysisBriefingDr. Muneeb Shah’s Remedy Is Ready for Primetime BriefingAnalysisWhy Filipino Beauty Is Taking Over the WorldAnalysisAnalysisFor Beauty Brands, When Does Nostalgia Get Old?AnalysisCase StudyHow to Build a Forever Beauty BrandCase StudyADVERTISEMENTExplore Topics in DepthSportsKnicks Fashion Fever Is Only Just Beginning What Fashion Can Learn From Knicks Fever How Nike’s World Cup Strategy Is Playing Out in StoresLuxuryHermès Opens Bond Street Mega-BoutiqueHuman Made Is Acquiring UndercoverThe High-Profile Bets Kicking Off in MenswearTechnologySnap Launches $2,195 Specs, Declaring Glasses the Next ComputerAI Is Ushering in a New Era for Product Search10 Problems AI Can Help Fashion SolveSustainabilityThe World Cup Is a Milestone Moment for Recycled Polyester Has Fashion’s Exploitative Business Model Gotten Worse?Why High Fashion Can’t Quit Polyester MarketingCan Indie PR Scale Without Selling Out?Explainer: What Social Media Bans Mean for MarketersFor Some Brands, Pride Month Is Sexy AgainRetailThe Debrief | How Books Became Fashion’s Latest Status SymbolThe TikTok-Savvy Activewear Brands Stealing Market Share Victoria’s Secret Shareholder Wages High-Stakes Campaign to Oust ChairDirect-to-ConsumerFor These Brands, Resisting the DTC Playbook Paid OffQuince Reaches $10 Billion Valuation in New Funding RoundCan Quince Be More Than a Dupe Brand? Global MarketsWorldview |Vietnam Faces a Critical Textile TestWorldview | Rethinking China’s Far-Flung CitiesCan Latin American Fashion Brands Crack Europe?Workplace & TalentHow to Sell Aspiration in 2026Work in Marketing? AI Just Rewrote Your Job SpecDoes Your Brand Need a Chief AI Officer?Fashion WeekZegna Lands in Los Angeles With ‘Villeggiatura’-WearGucci for the People: A Times Square TakeoverDior Goes to Hollywood a Year Into Anderson’s Revamp BoF CareersThe global marketplace and career advice platform connecting professionals in fashion, beauty and luxury. Find a job in top fashion companiesFind a job View latest jobsHow I Became… NFL’s First-Ever Fashion EditorAfter interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice. How to Protect Work-Life Balance in the Fashion and Beauty IndustriesIndustry insiders share advice on how employees in notoriously competitive fields like fashion and beauty can protect their working hours and set professional boundaries while achieving career goals.Partner ContentHow COS Orchestrates a Global Elevated Store ExperienceAs the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management. BoF InsightsBoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.Explore more Explore moreAnalysisCan Gap Keep Up Its Hot Streak?Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.TOOLSTracking Fashion Brand Performance in the Age of AITracking Fashion Brand Performance in the Age of AIOur new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.THOUGHT LEADERSHIPThe State of Fashion 2026: When the Rules ChangeReportIntroducing the BoF Insights Brand Pulse IndexReportADVERTISEMENTEventsWhere ideas come alive. Connecting the community with global in-person and virtual events that facilitate fresh thinking and fuel progress in the fashion industry.Explore more Explore moreUPCOMINGGlobal ForumOur intimate and highly curated gathering, bringing together 150 hand-selected senior executives, entrepreneurs and creatives from around the world to reimagine the global beauty and wellness landscape.Register NowWINTERVOICESOur annual gathering for big thinkers, BoF VOICES unites the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with thought leaders, entrepreneurs and inspiring people shaping the wider world.Explore moreSPRINGCROSSROADSOur gathering that convenes top business and creative leaders focused on seizing the business opportunities in the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.Explore MoreBoF ProfessionalAgenda-setting intelligence, analysis and advice for the global fashion and beauty community.Join Now Join NowCase StudyThe New Hype Playbook: From Drops to StoriesCase StudiesHow to Build a Forever Beauty BrandThe Fashion Marketer’s Guide to AIThe Step-by-Step Guide to Brand Elevation | Case StudyMasterclassBoF Professional Masterclass | The New Hype Playbook: From Drops to StoriesMasterclassesBoF Professional Masterclass | How to Build a Forever Beauty BrandBoF Professional Masterclass | The Fashion Marketer’s Guide to AIBoF Professional Masterclass | The State of Fashion 2026BriefingKnicks Fashion Fever Is Only Just Beginning BriefingsThe High-Profile Bets Kicking Off in MenswearWhat Fashion Can Learn From Knicks Fever The World Cup Is a Milestone Moment for Recycled Polyester The Business of FashionAgenda-setting intelligence, analysis and advice for the global fashion community.About UsAbout UsWhat We DoOur JournalismWho We AreWork With UsImran AmedContact UsContact UsOur ProductsNewslettersBoF ProfessionalBoF CareersBoF Insights (opens in new tab)BoF EventsCONNECT WITH US ONLinks marked with this notice open in a new tab© 2026 The Business of Fashion. 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